Setting the Stage: The CEO's Role in Sales Leadership

Setting the Stage: The CEO's Role in Sales Leadership

Setting the Stage: The CEO's Role in Sales LeadershipDavid J. Robertson
Published on: 10/02/2026

I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, and leadership disciplines that create predictable growth and build companies that can scale beyond the founder.

Sales
Memo #1 - Never Let Your Business Outgrow You

Memo #1 - Never Let Your Business Outgrow You

Memo #1 - Never Let Your Business Outgrow YouDavid J. Robertson
Published on: 06/02/2026

Never let your business outgrow you. In Founder’s Memo #1, David Robertson examines why leadership capacity sets the ceiling for growth and offers a practical challenge for founders who want to build something that lasts.

LeadershipFounders Memo
How to Move From Day-to-Day Thinking to Strategic Thinking

How to Move From Day-to-Day Thinking to Strategic Thinking

How to Move From Day-to-Day Thinking to Strategic ThinkingDavid J. Robertson
Published on: 15/12/2025

Running hard isn’t the same as leading well. This article helps business owners and managers move from constant urgency to strategic leadership by learning how to think ahead instead of reacting all day.

Operations Leadership
How to Build a Website That Brings in Leads On Auto Pilot

How to Build a Website That Brings in Leads On Auto Pilot

How to Build a Website That Brings in Leads On Auto PilotDavid J. Robertson
Published on: 13/10/2025

Most websites look good but don’t sell. Learn how to transform yours into a 24/7 salesperson with 4 simple upgrades — and see how one contractor started landing leads in just 7 days.

Marketing