David Robertson's
Blog.
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
Setting the Stage: The CEO's Role in Sales Leadership
I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, ... ...more
Sales
February 10, 2026•6 min read
Memo #1 - Never Let Your Business Outgrow You
Never let your business outgrow you. In Founder’s Memo #1, David Robertson examines why leadership capacity sets the ceiling for growth and offers a practical challenge for founders who want to build ... ...more
Leadership ,Founders Memo
February 06, 2026•6 min read
How to Move From Day-to-Day Thinking to Strategic Thinking
Running hard isn’t the same as leading well. This article helps business owners and managers move from constant urgency to strategic leadership by learning how to think ahead instead of reacting all d... ...more
Operations ,Leadership
December 15, 2025•7 min read
How to Build a Website That Brings in Leads On Auto Pilot
Most websites look good but don’t sell. Learn how to transform yours into a 24/7 salesperson with 4 simple upgrades — and see how one contractor started landing leads in just 7 days. ...more
Marketing
October 13, 2025•4 min read
Hiring a Sales Rockstar
Hiring exceptional salespeople is critical to driving your company’s revenue and growth. But how do you identify the candidates who can truly thrive in high-pressure sales environments? Chet Holmes, i... ...more
Sales
December 09, 2024•5 min read
Understanding the Corporate Transparency Act (CTA) and What It Means for Your Business
Learn everything you need to know about the Corporate Transparency Act (CTA), including Beneficial Ownership Information (BOI) reporting requirements, compliance deadlines, and how to file with FinCEN... ...more
General Updates
November 16, 2024•6 min read
When to Solve, When to Manage: A Key Distinction for Effective Leaders
A critical leadership skill: distinguishing between problems that need solving and tensions that require ongoing management. Using the dynamic between Sales, Operations, and Finance as an example, it ... ...more
Leadership
September 22, 2024•6 min read
Growing Beyond Founder-Led SalesA Strategic Guide to Building a High-Performing Outbound Sales Team
A Strategic Guide to Building a High-Performing Outbound Sales Team. ...more
Sales ,Leadership
August 20, 2024•6 min read
Unlocking Growth: The Essential Shift from Problem-Solver to Delegator
Your ability to identify issues, devise solutions, and implement changes has been the cornerstone of your success. However, as your business grows, this very strength can become a significant hindranc... ...more
Leadership
July 10, 2024•6 min read
Innovative Marketing Strategies for 2024
Exploring the new and upcoming trends in marketing. ...more
Marketing
December 26, 2023•4 min read
How to Effectively Lead Your Marketing Team
CEO best practices for leading and inspiring marketing teams. ...more
Marketing
December 18, 2023•6 min read
The Growth Equation That Turns Marketing Into a Profit Engine
Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from ... ...more
Marketing
March 10, 2026•7 min read
Setting the Stage: The CEO's Role in Sales Leadership
I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, ... ...more
Sales
February 10, 2026•6 min read
Memo #1 - Never Let Your Business Outgrow You
Never let your business outgrow you. In Founder’s Memo #1, David Robertson examines why leadership capacity sets the ceiling for growth and offers a practical challenge for founders who want to build ... ...more
Leadership ,Founders Memo
February 06, 2026•6 min read
How to Move From Day-to-Day Thinking to Strategic Thinking
Running hard isn’t the same as leading well. This article helps business owners and managers move from constant urgency to strategic leadership by learning how to think ahead instead of reacting all d... ...more
Operations ,Leadership
December 15, 2025•7 min read
How to Build a Website That Brings in Leads On Auto Pilot
Most websites look good but don’t sell. Learn how to transform yours into a 24/7 salesperson with 4 simple upgrades — and see how one contractor started landing leads in just 7 days. ...more
Marketing
October 13, 2025•4 min read
Hiring a Sales Rockstar
Hiring exceptional salespeople is critical to driving your company’s revenue and growth. But how do you identify the candidates who can truly thrive in high-pressure sales environments? Chet Holmes, i... ...more
Sales
December 09, 2024•5 min read
David Robertson is a serial entrepreneur, investor, and coach passionate about Advancing the Kingdom of Christ in business.
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Disclaimer:
All content on this website is authored by David Robertson, an experienced business consultant. The views and opinions expressed are his own and do not reflect those of any current or former employers, including International Services, Inc. (ISI) or its affiliates. Professional consulting services are currently provided exclusively through ISI or its affiliated companies. Employment statuses and affiliations are subject to change without notice.
Any investments or investment activities mentioned are conducted solely through Robertson Equities, LLC. and are not associated with or endorsed by ISI or its affiliates. ISI and its affiliates are not responsible for the content on this website or any online activities conducted by David Robertson.
David Robertson makes no representations as to the accuracy or completeness of any information on TheDavidRobertson.com or from any links found on this site. He will not be liable for any errors or omissions, nor for the availability of this information.