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How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually WorkDavid J. Robertson
Published on: 06/04/2026

A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always

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The Growth Equation That Turns Marketing Into a Profit Engine

The Growth Equation That Turns Marketing Into a Profit Engine

The Growth Equation That Turns Marketing Into a Profit EngineDavid J. Robertson
Published on: 10/03/2026

Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from an expense into a profit engine.

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How to Build a Website That Brings in Leads On Auto Pilot

How to Build a Website That Brings in Leads On Auto Pilot

How to Build a Website That Brings in Leads On Auto PilotDavid J. Robertson
Published on: 13/10/2025

Most websites look good but don’t sell. Learn how to transform yours into a 24/7 salesperson with 4 simple upgrades — and see how one contractor started landing leads in just 7 days.

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Innovative Marketing Strategies for 2024

Innovative Marketing Strategies for 2024

Innovative Marketing Strategies for 2024David J. Robertson
Published on: 26/12/2023

Exploring the new and upcoming trends in marketing.