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The Rejection Test: How to Know If Your Sales Hire Can Actually Sell Before You Write the Offer

The Rejection Test: How to Know If Your Sales Hire Can Actually Sell Before You Write the Offer

The Rejection Test: How to Know If Your Sales Hire Can Actually Sell Before You Write the OfferDavid J. Robertson
Published on: 08/07/2026

Most sales reps fold under pressure. Here is a one-move interview technique that surfaces who can handle rejection before you ever make an offer.

SalesLeadershipFounders Memo
The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance David J. Robertson
Published on: 07/04/2026

Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying

Sales
Setting the Stage: The CEO's Role in Sales Leadership

Setting the Stage: The CEO's Role in Sales Leadership

Setting the Stage: The CEO's Role in Sales LeadershipDavid J. Robertson
Published on: 10/02/2026

I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, and leadership disciplines that create predictable growth and build companies that can scale beyond the founder.

Sales
Hiring a Sales Rockstar

Hiring a Sales Rockstar

Hiring a Sales RockstarDavid J. Robertson
Published on: 09/12/2024

Hiring exceptional salespeople is critical to driving your company’s revenue and growth. But how do you identify the candidates who can truly thrive in high-pressure sales environments? Chet Holmes, in The Ultimate Sales Machine, teaches this counterintuitive yet powerful strategy:

Sales