Sales

Setting the Stage: The CEO's Role in Sales Leadership

David J. Robertson

Published on: 10/02/2026

I explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, and leadership disciplines that create predictable growth and build companies that can scale beyond the founder.

Sales

Hiring a Sales Rockstar

David J. Robertson

Published on: 09/12/2024

Hiring exceptional salespeople is critical to driving your company’s revenue and growth. But how do you identify the candidates who can truly thrive in high-pressure sales environments? Chet Holmes, in The Ultimate Sales Machine, teaches this counterintuitive yet powerful strategy:

Sales

Growing Beyond Founder-Led SalesA Strategic Guide to Building a High-Performing Outbound Sales Team

David J. Robertson

Published on: 20/08/2024

A Strategic Guide to Building a High-Performing Outbound Sales Team.

SalesLeadership