David J. RobertsonHere is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying
David J. RobertsonA mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always
David J. RobertsonMost businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from an expense into a profit engine.
David J. RobertsonI explain why a CEO’s real role in sales leadership is not closing individual deals but designing a repeatable revenue engine. In this article, I walk through the systems, metrics, operating rhythms, and leadership disciplines that create predictable growth and build companies that can scale beyond the founder.