Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught Me

Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught Me

Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught MeDavid J. Robertson
Published on: 08/04/2026

You've heard the pitch. Robots will do your work. Cut your payroll. Solve problems you didn't know you had. Three weeks ago, I decided to test it. Not the hype. The reality.

Founders Memo
The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance David J. Robertson
Published on: 07/04/2026

Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying

Sales
How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually WorkDavid J. Robertson
Published on: 06/04/2026

A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always

Marketing
The Growth Equation That Turns Marketing Into a Profit Engine

The Growth Equation That Turns Marketing Into a Profit Engine

The Growth Equation That Turns Marketing Into a Profit EngineDavid J. Robertson
Published on: 10/03/2026

Most businesses treat marketing like a gamble. Learn the growth equation that turns marketing spend into predictable profit and scalable business growth. Discover how founders can turn marketing from an expense into a profit engine.

Marketing